Branding Paradise
Our Solution
Creating a brand for a 25 million square meter Caribbean island wonderland that includes three Jack Nicklaus Signature Golf Courses, the largest deep water mega-yacht marina, breathtaking waterfront properties and a tropical climate second to none.
Working closely with the original developers of this $500 million project located in the Dominican Republic, our team created the world-class Cap Cana brand identity to emphasize the resort’s unique lifestyle promise, complete with support imagery that conveys the natural attributes of this spectacular island environment.