New York advertising executive returns from Manhattan and renames shop in Coconut Grove, Just South of Madison.

Miami, Florida, October, 2010.  New York advertising executive returns from Manhattan and renames shop in Coconut Grove, Just South of Madison.

Dedicated to strategic and creative excellence, Just South of Madison offers big agency advertising and brand communications services without the bureaucracy and overhead typically associated with larger agencies.

Previously known as William Berenson Brand Architects, Just South of Madison is run by a tightly knit team of nimble industry strategists and creatives with high level subject matter expertise in marketing global companies with iconic brands, private equity backed start-ups and small to medium-sized enterprises.

Just South of Madison serves local companies as well as companies in New York, Latin America and Europe. Present and past clients under the agency’s current and previous name include Young & Rubicam, Landor Associates, Colgate-Palmolive, Sony Television Entertainment, fashion designer Silvia Tcherassi, Edward Beiner luxury eyewear, Cap Cana Resort, Etrion Energy, Commercial Jet, Aeronautical Engineers, Inc., Ryder Logistics and The Miami Herald Media Company.    

“Madison Avenue became synonymous with the American advertising industry more than a century ago,” says Berenson. “And while only a few of the major agencies remain, in many ways, Madison Avenue is to the advertising industry what Hollywood is to the motion picture industry…A valuable brand that conveys a magical heritage and bright future. Having lived the brand for many years, it seemed natural to launch a modern brand variant located just a little bit South of its center.”  

Berenson, a consummate marketing and communications executive and entrepreneur was born just a few blocks from Madison Avenue, raised in Geneva, Switzerland, and has advised clients around the world while serving in the leadership of Young & Rubicam, Landor Associates, Interbrand; and private marketing, advertising and venture capital firms.

Today, Just South of Madison serves clients in Miami, Toronto and Geneva across a range of sectors including luxury, fashion, commercial aviation, technology, logistics, law, healthcare and alternative energy.

For more information contact 

Currently in Geneva, Switzerland at +41 079 596 50 94