Just South of Madison: A Little History…

Most New Yorkers believe New York is the Center of the Universe. The same holds true about advertising. But you don’t need to be a New Yorker or an advertising professional to know that the center of the advertising is none other than Madison Avenue – that stretch between Madison Square at 23rd Street to the Madison Avenue Bridge at 138th Street.  

According to The Emergence of Advertising in America* by 1861 there were twenty major advertising agencies in New York City.  A full century later, Madison Avenue’s reputation as the world’s advertising epicenter only grew. By the 1960’s, the avenue was synonymous with advertising.   

In recent decades, many agencies have left the avenue, with some moving further downtown and others moving west.  Just South of Madison opened just a bit further South, in a little borough called Coconut Grove, Florida.  

Its tightly-knit team is comprised of deep-thinking strategic talent from global agencies coupled with some of the hottest creative talent from the US and Europe.     

To learn more about Just South of Madison contact Lisa Payton at:

Bill@williamberenson.com or call +41 079 596 50 94

Just South of Madison Advertising
1111 Brickell Bay Drive, Suite 2406
Miami, FL 33131

*The Emergence of Advertising in America: 1850 - 1920 (EAA) presents over 9,000 images, with database information, relating to the early history of advertising in the United States.